7 Benefits of Having a White Label Dashboard for Your WordPress Site

December 27, 2017 9:56 am Published by Leave your thoughts

Benefits of Using a White Label Dashboard for WordPress

Are you on the fence about whether you want to white label your dashboard or not? Here are 7 benefits of having a white label dashboard for your WordPress site.

Every website site requires a host of subscription services. The agency usually manages these services but sometimes pass them to the client. Applying a white label dashboard brings these billing items in-house.

The custom dashboard removes the client and agency disconnect. A disconnect caused by fractured billing and third-party service providers.

How do you remove this disconnect?

Before its end, you will learn the benefits of having a white label client interface. Plus, how it’s implemented.

But first…

What is a White Label Dashboard?

A white label dashboard is a custom client interface.

The goal is to reduce client troubles they may have from fractured invoicing caused by multiple services. The dashboard allows the agency to brand all billing elements and management. Branding develops a cohesive client experience.

Think of it this way:

The Web design agency has completed your website project. They forward all necessary billing information. You are responsible for several accounts to keep the site operation. You feel intimidated since you have little to no experience with website operations.


Work is completed and your single point-of-contact is through the Web design agency. You send payment to the agency which handles the rest. This consolidates and streamlines the website management.

How’s it done?

Through plugins, services, or re-coding elements of the dashboard. It’s an easy update offering many benefits you should explore.

7 Benefits You’ll Love as a Developer

“Why should I bother with the backend if users won’t see it?”

Imagine owning a store which listed manufacturer contact details below each product. The customer would have access to the inventory sources. Customers could bypass the store, all-together, and deal with the manufacturer.

The dashboard creates this slight buffer.

It allows an agency to offer common services to their client base as if they were their own. The client, having built a relationship, feels at ease with purchasing upsells from the agency.

The benefits of a white label dashboard run deep:

1. User Roles

The custom dashboard removes unnecessary team or client features. The dashboard is streamlined for their experience making their tasks easier. This gives them a unique workspace with every main element front-and-center.

Eliminating unnecessary features improves efficiency by way of reducing clutter and wandering interests.

2. Branding

Custom dashboards give an agency opportunities to include branding elements throughout the experience. This includes logo and content the client may find beneficial to their use of the platform.

Including branding elements — with what feels like overkill — keeps your agency’s name in the minds of the clients.

The branding reinforces the client relationship.

Improving the relationship creates opportunities to pitch upsells while building loyalty. Loyalty develops long-term customer value. A loyal customer boosts referrals leading to extra income for the agency.

3. Less Fudging

Clients aren’t skilled web developers meaning they’ll fiddle with features. Clients fudging the backend options are one of the reasons why websites crash. Their experimentations break the code.

Removing critical features reduces the chance of these problems happening.

4. Sub-contract

A white label dashboard would allow your agency to explore sub-contracting opportunities by providing third-parties access to your services.

Agencies and freelancers could pitch services and funnel clients through parts of your service offerings. Else, your agency could provide the services to other developers (white labeling the existing white label).

5. Save Time

Custom dashboards for clients or new agency projects are time-consuming. The efforts placed into these projects eat at billable hours. An all-in-one white label solution provided by a third-party eliminates this tedious development.

The time savings continue by way of updates.

The white label provider continually improves and refines their offer. New features and benefits get delivered to their clients through automatic updates.

6. Passing Off the Customer Service

Many white label companies make their money from backend services. They provide the dashboard but handle the customer service.

It goes like this:

A client needs help with their billing inquiries and reaches out by using their dashboard. They funnel to the white label provider but think they’re handled by the agency.

The client wins because they’re receiving expert service. The agency wins because they’re not spending time handling customer inquiries.

7. Reliability

The white label dashboard is their product meaning they’re pouring resources into service. This is especially helpful when your agency needs white labeling services but lack the time or finances for its implementation.

The agency gets a dedicated team to manage their dashboards.

Likewise, these dashboard services are offered through the cloud. It creates reliable uptime by distributing the load to several servers. Versus coding/installing it directly on the agency or client platforms.

How to Implement the Custom Features

Implementing a white label dashboard is done via three options:

  • Plugins
  • Services
  • Re-coding

Custom dashboard WordPress plugins are available through plugin marketplaces such as CodeCanyon.net. There you will find several plugins to configure the dashboard for custom usage upon installation. Though, drawback includes a general lack of support and infrequent updates.

Services, allow you to migrate your WordPress hosting to a provider (like GoGoCreate). These services then offer support such as white labeled ticketing which passes customer service to the hosting provider (instead of the agency).

Of course, the in-house design team could re-code the WordPress dashboard from scratch to include these white label features. There are many code examples and templates to streamline this process.

Give ‘Em What They Want

Most web design clients couldn’t care less what’s under-the-hood. Clients aren’t interested in learning site development from the ground-up. They want a beautiful website, doing what they expect, without micromanagement.

This “trouble” clients have with managing multiple invoices seems easy — as the designer — but, give ’em what they want. Use a white label dashboard to remove the confusions and chance they disrupt the site.

Ready to improve your client management?

Create an account.

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